VOKO
Fashion E-commerce Shopping Experience
VOKO is a fashion shopping mobile experience designed to help users discover clothing collections, explore products, and complete purchases through a smooth and intuitive shopping journey.
Type
UX Concept
Role
UX / Product Designer
Focus
E-commerce
RESPONSIBILITIES
UX Research Synthesis
Behavioral Framework Design
Product Flow Architecture
UI Interface Design
CHALLENGE
The Challenge
Many fashion shopping apps create friction during product discovery and checkout. Users often struggle with navigating product categories, comparing items, and completing purchases through long or confusing checkout processes.
SOLUTION
The Solution
Design a fashion shopping experience that allows users to discover collections easily, explore product details clearly, add items to cart quickly, and complete checkout with a simple flow.
Research
Secondary
Design
UI Design
Type
App
DESIGN PROCESS
Design Process
MOODBOARD
Moodboard
The visual direction for VOKO uses an Orange + White palette — warm, energetic, and fashion-forward. The bold typography creates a strong brand identity that stands out in the fashion space.
Orange
White
Dark
TYPOGRAPHY
Aa — Bold Display
PERSONA
User Persona
Nora, 24
University Student, Riyadh
GOALS
Discover new fashion trends
Shop quickly on mobile
Complete checkout without friction
PAIN POINTS
Hard to find specific styles
Too many steps in checkout
Unclear size and product details
WIREFRAMES
Wireframes
Low-fidelity wireframes mapped the complete shopping flow — from product discovery and browsing through cart management and checkout confirmation.
HI-FI SCREENS
The Design
High-fidelity screens brought the VOKO brand to life — bold orange accents on clean white, editorial product photography, and a streamlined checkout experience.
KEY SCREENS
Key Screens
Onboarding
Sign In
Home Page
Product Detail
My Cart
Checkout
USER FLOW