Visual Design
Brand, Campaign & Environmental Design
Before moving into product design, I spent years building visual systems for real clients β from brand identities and presentation templates to social media campaigns and packaging. This foundation shapes how I think about hierarchy, clarity, and communication in every digital product I design today.
01
Client Work β Brand IdentityQR Brand Identity System
A comprehensive brand identity and guidelines document developed for a client β covering logo construction, color system, typography, and application rules across print and digital touchpoints. The full guidelines are available as a PDF below.
Type
Client Project
Deliverable
Tools
Illustrator, InDesign
02
Client Work β WinclexSocial & Campaign Graphics β Winclex
Ongoing social media and internal communication campaigns for Winclex, a Saudi industrial services company. Each piece adapts the brandβs purple identity to different occasions β national days, religious holidays, and industry-specific events β while maintaining a consistent visual language.
Client
Winclex
Type
Social Media & Campaign Design
Tools
Illustrator, Photoshop
03
Client Work β Weqaa CenterAnnual Report Presentation β Weqaa Center
A branded PowerPoint presentation template designed for Weqaa Center (National Center for the Prevention & Control of Plants Pests & Animal Diseases). The template covers the full annual event flow β from opening and CEO address to film screening and app launch β using desert photography and the centerβs visual identity.
Client
Weqaa Center (NCPCP)
Type
Presentation Design
Tools
Illustrator, Photoshop
04
Client Work β The Solution ConsultingSocial Media Posts β TSC
Social media post designs for The Solution Consulting (TSC), an Arabia Information Technology company. Posts were designed for key occasions including Ramadan and Eid, maintaining the brandβs blue and gold identity across both Arabic and English content.
Client
The Solution Consulting (TSC)
Type
Social Media Design
Tools
Illustrator, Photoshop
05
Personal Work β Telescope StudioTelescope Studio β Personal Brand Identity
Telescope Studio is my own creative brand β a personal identity project that explores environmental graphic design, wayfinding, and branded merchandise. The system spans signage mockups, poster applications, and tote bag designs, all unified under a single visual language.
Type
Personal Project
Category
Brand Identity & Environmental Design
Tools
Illustrator, Photoshop
06
Personal Work β Packaging DesignPackaging Design β Personal Projects
A series of personal packaging design explorations across food and beverage categories β oatmeal dessert cups, specialty coffee bags, and a fresh salad brand. Each project balances shelf appeal, nutritional communication, and brand personality, with attention to material feel and print production.
Type
Personal Projects
Category
Packaging Design
Tools
Illustrator, Photoshop
What's next
See my product design work
My UX case studies show the full design process β from research and wireframes through to high-fidelity product screens.