PROJECT 02UX Product Concept

Travel Tales

Travel Planning Experience

Travel Tales is a mobile experience designed to help users discover destinations and organize their travel plans in a simple and inspiring way — turning a complex planning process into a clear, visual journey.

Type

UX Concept

Role

UX / Product Designer

Focus

Mobile App

Travel Tales Case Study

RESPONSIBILITIES

UX Research Synthesis

Behavioral Framework Design

Product Flow Architecture

UI Interface Design

CHALLENGE

The Challenge

Travel planning apps often present too many options and complex booking flows, making it difficult for users to quickly discover destinations and complete their travel booking. Users need a simpler way to explore places, choose activities, and complete bookings in a clear flow.

SOLUTION

The Solution

Design a travel experience that allows users to discover destinations easily, explore activities visually, and complete bookings with a simple step-by-step flow.

Research

Secondary

Design

UI Design

Type

App

DESIGN PROCESS

Design Process

Problem Definition
Research
Moodboard
Wireframes
Prototype
Focus

MOODBOARD

Moodboard

The visual direction for Travel Tales uses a White + Blue palette — evoking clarity, openness, and the feeling of sky and sea. The clean typography reinforces a modern, accessible travel experience.

White

Blue

Teal

TYPOGRAPHY

Aa — Clean Sans

Travel Tales Moodboard

PERSONA

User Persona

C

Cyra, 26

Freelance Designer, Jeddah

Pain Points: Lots of tabs

GOALS

  • Discover new destinations quickly

  • Plan trips without switching apps

  • Get clear booking confirmation

PAIN POINTS

  • Too many tabs and apps to manage

  • Confusing booking flows

  • Hard to compare destinations visually

WIREFRAMES

Wireframes

Low-fidelity wireframes mapped the core user flow — from destination discovery through activity selection to booking confirmation.

HI-FI SCREENS

The Design

High-fidelity screens refined the visual system — clean white backgrounds with teal accents, rich destination photography, and a clear step-by-step booking flow.

Travel Tales Full Case Study

KEY SCREENS

Key Screens

Onboarding

Sign In

Home Page

Product Detail

Checkout

USER FLOW

Shopping Experience Flow

Explore
Discover
Select Destination
Book
Payment
Confirmation

"Travel Tales simplifies the planning process into a clear, visual journey."

The design reduces friction at every step — from discovery to confirmation — making travel planning feel inspiring rather than overwhelming.